An athletics strategic plan can be an effective tool for helping navigate this competitive higher ed market. Dr. Paul Plinske, VP for Athletics and Strategic Partnerships at Colorado State University Pueblo, talks about the importance of developing mission, vision, and values statements as foundational to a plan's success.
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An athletics strategic plan can be an effective tool for helping navigate this competitive higher ed market. Dr. Paul Plinske, VP for Athletics and Strategic Partnerships at Colorado State University Pueblo, talks about the importance of developing mission, vision, and values statements as foundational to a plan's success.
Episode #26: Why Should Small Colleges Care About Athletics Branding?
The Hartwell Studio Works Sports Branding Podcast
35 minutes 54 seconds
4 years ago
Episode #26: Why Should Small Colleges Care About Athletics Branding?
D1/Power 5 college athletics brands are big time, driving tickets, merchandise, and media rights. Small colleges don’t live at that same level, so why should they care about athletics branding? John Phillips of Embry-Riddle Aeronautical University and Jake Ripple of Dodge City Community College join the show to share their thoughts about why branding should be important to every small college athletics program.
The Hartwell Studio Works Sports Branding Podcast
An athletics strategic plan can be an effective tool for helping navigate this competitive higher ed market. Dr. Paul Plinske, VP for Athletics and Strategic Partnerships at Colorado State University Pueblo, talks about the importance of developing mission, vision, and values statements as foundational to a plan's success.
