Send us a text In this episode of "The Hard Truth about B2B eCommerce," hosts Isaiah Bollinger and Timothy Peterson are joined by Brent Peterson, a seasoned B2B eCommerce consultant. They dive into the evolution of eCommerce platforms, the role of AI in content creation, and the importance of unique content in today's digital landscape. Brent shares insights from his journey, including the challenges and opportunities in the B2B space, and the future of commerce platforms. Tune in for a thoug...
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Send us a text In this episode of "The Hard Truth about B2B eCommerce," hosts Isaiah Bollinger and Timothy Peterson are joined by Brent Peterson, a seasoned B2B eCommerce consultant. They dive into the evolution of eCommerce platforms, the role of AI in content creation, and the importance of unique content in today's digital landscape. Brent shares insights from his journey, including the challenges and opportunities in the B2B space, and the future of commerce platforms. Tune in for a thoug...
Episode 147: Mark Brohan, Senior Vice President, B2B and Market Research at Digital Commerce 360
The Hard Truth About B2B eCommerce
52 minutes
6 months ago
Episode 147: Mark Brohan, Senior Vice President, B2B and Market Research at Digital Commerce 360
Send us a text Mark Brohan, Senior Vice President, B2B and Market Research at Digital Commerce 360, is our first threepeat guest! He is arguably the first and only real historian of B2B eCommerce and saw its come up years ago. We discuss the history of how we got here and what we are seeing in 2025. With looming Tariffs and economic uncertainty, the digital leaders seem to always be the ones that come out on top.
The Hard Truth About B2B eCommerce
Send us a text In this episode of "The Hard Truth about B2B eCommerce," hosts Isaiah Bollinger and Timothy Peterson are joined by Brent Peterson, a seasoned B2B eCommerce consultant. They dive into the evolution of eCommerce platforms, the role of AI in content creation, and the importance of unique content in today's digital landscape. Brent shares insights from his journey, including the challenges and opportunities in the B2B space, and the future of commerce platforms. Tune in for a thoug...
