Send us a text In this episode of "The Hard Truth about B2B eCommerce," hosts Isaiah Bollinger and Timothy Peterson are joined by Brent Peterson, a seasoned B2B eCommerce consultant. They dive into the evolution of eCommerce platforms, the role of AI in content creation, and the importance of unique content in today's digital landscape. Brent shares insights from his journey, including the challenges and opportunities in the B2B space, and the future of commerce platforms. Tune in for a thoug...
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Send us a text In this episode of "The Hard Truth about B2B eCommerce," hosts Isaiah Bollinger and Timothy Peterson are joined by Brent Peterson, a seasoned B2B eCommerce consultant. They dive into the evolution of eCommerce platforms, the role of AI in content creation, and the importance of unique content in today's digital landscape. Brent shares insights from his journey, including the challenges and opportunities in the B2B space, and the future of commerce platforms. Tune in for a thoug...
Episode 142: Denis Clifford, Chief Customer Office at Virto Commerce
The Hard Truth About B2B eCommerce
1 hour 13 minutes
8 months ago
Episode 142: Denis Clifford, Chief Customer Office at Virto Commerce
Send us a text Denis Clifford cut his teeth in B2B eCommerce by playing a pivotal role in rolling out the first B2B eCommerce systems and processes for global beverage company Heineken. Realizing the complexity of a global B2B eCommerce setup, Denis saw value in composable architecture and moved over to his new role at Virto Commerce. We discuss that people and processes are still the larger hurdle for B2B eCommerce ahead of technical challenges.
The Hard Truth About B2B eCommerce
Send us a text In this episode of "The Hard Truth about B2B eCommerce," hosts Isaiah Bollinger and Timothy Peterson are joined by Brent Peterson, a seasoned B2B eCommerce consultant. They dive into the evolution of eCommerce platforms, the role of AI in content creation, and the importance of unique content in today's digital landscape. Brent shares insights from his journey, including the challenges and opportunities in the B2B space, and the future of commerce platforms. Tune in for a thoug...
