”The Hard Pivot” is a podcast where founders share their pivot stories - the tough decisions, challenges, and turning points that reshaped their companies. Inspired by publicly sharing Draftboard’s pivot journey, the podcast dives into the critical moments of change: when founders realized something was wrong, how they communicated with investors and teams, and how they charted a new course forward. Each episode offers honest insights and lessons from those who’ve faced the uncertainty of a pivot and emerged with a new path.
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”The Hard Pivot” is a podcast where founders share their pivot stories - the tough decisions, challenges, and turning points that reshaped their companies. Inspired by publicly sharing Draftboard’s pivot journey, the podcast dives into the critical moments of change: when founders realized something was wrong, how they communicated with investors and teams, and how they charted a new course forward. Each episode offers honest insights and lessons from those who’ve faced the uncertainty of a pivot and emerged with a new path.
Israel Shushan was toiling away as a junior employee at an electronics trading firm 15 years ago when he saw an opportunity: reselling products on the recently launched Amazon Europe problem.
His journey to AIA saw him build a 7 figure D2C brand (twice), launch a successful Amazon store consulting business, and finally ended with him blowing that business up almost overnight when he realized a related but wholly different opportunity existed in the Amazon world that he called home.
This is the story of AIA Assets, Israel Shushan's phenomenally creative business whose core philosophy is that Amazon stores are similar to physical stores in a way most others have yet to realize: they are true digital assets (the non-crypto kind).
Join us as we delve into the world of platforms and probations, minutiae and marketing...
The Hard Pivot
”The Hard Pivot” is a podcast where founders share their pivot stories - the tough decisions, challenges, and turning points that reshaped their companies. Inspired by publicly sharing Draftboard’s pivot journey, the podcast dives into the critical moments of change: when founders realized something was wrong, how they communicated with investors and teams, and how they charted a new course forward. Each episode offers honest insights and lessons from those who’ve faced the uncertainty of a pivot and emerged with a new path.
