How can AI drive real impact in your marketing and sales teams beyond just ROI?
In this episode of The Hard Corps Marketing Show, I sat down with Craig Rosenberg, a B2B marketing thought leader and Chief Platform Officer at Scale Venture Partners. Craig brings his deep experience in go-to-market strategy and AI transformation, sharing how companies can truly leverage artificial intelligence to increase productivity, empower teams, and prepare for the next wave of innovation.
Craig challenges the misconception that AI isn’t delivering results, explaining why the focus shouldn’t be on ROI alone. Instead, he highlights the massive productivity gains AI is already bringing to marketing teams; automating tasks like messaging, research, and workflows. He also breaks down the phases of AI adoption, the rise of the “go-to-market engineer,” and why companies must invest in AI literacy and experimentation to stay competitive.
In this episode, we cover:
If you’re ready to move past the AI hype and start seeing real, team-level results, this episode is packed with insights you won’t want to miss!
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