In This Episode:
We sit down with Dr. Brianna Rhue—optometrist, CEO, and author—to discuss how practitioners can embrace innovation, scale their practices, and adopt a business mindset. Dr. Rhue shares her journey from childhood aspirations to practice ownership, her insights on balancing clinical and business responsibilities, and why collaboration is key to industry growth. We also dive into The Eye Pitch Book, which provides strategies for making smarter purchasing decisions, leveraging vendor relationships, and embracing technology to create a thriving practice.
Guest:
Dr. Brianna Rhue is an optometrist, entrepreneur, and thought leader in the eye care industry. She owns and operates a growing private practice while also serving as the CEO of a tech company focused on improving patient care. With a passion for business and innovation, Dr. Rhue helps fellow practitioners navigate the evolving landscape of health care, ensuring they stay ahead of the curve. She is also the author of The Eye Pitch Book, a guide to making strategic business decisions and maximizing opportunities in the optometry space.
Key Points & Highlights:
Balancing Business & Patient Care: How Dr. Rhue learned to delegate, trust her team, and focus on the work she loves most.
Overcoming the Fear of Investment: Why doctors need to see technology not as a cost but as a revenue-driving opportunity.
Collaboration Over Competition: The best practices thrive by working together, sharing knowledge, and innovating collectively.
AI & The Future of Healthcare: Dr. Rhue discusses why doctors should embrace AI-driven solutions and how technology will continue to transform patient care.
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