Marketing Magic & AI: How Chris Balbi Transformed Aesthetic Marketing

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The Happy Practice

Weave

46 episodes

6 days ago

Behind every successful practice is a unique way of doing things. Meet the dentists, optometrists, veterinarians, doctors and their office managers, staff, and specialists who know how it's done. Take a page out of their playbook to create & maintain a happy practice.

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Management

Business

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Marketing Magic & AI: How Chris Balbi Transformed Aesthetic Marketing

The Happy Practice

19 minutes 49 seconds

9 months ago

Marketing Magic & AI: How Chris Balbi Transformed Aesthetic Marketing

In This Episode:

We sit down with Chris Balbi, a marketing expert who has helped grow Misha Aesthetics from a small med spa to a thriving multi-location practice. Chris shares his unconventional journey from theater to marketing, how he built a strong social media presence, and why email lists matter more than followers. He also breaks down how AI is revolutionizing the aesthetics industry, from lead generation to personalized marketing. Plus, Chris shares a genius AI-driven marketing hack that any practice can implement today.

Guest:

Chris Balbi is a seasoned marketing professional with over 17 years of experience, currently leading the marketing efforts at Misha Aesthetics. With a background in theater and a natural talent for creativity, Chris transitioned into marketing after working at a med spa front desk and discovering his passion for growing businesses through social media, email marketing, and innovative digital strategies. He is also the author of Marketing Magic: Spells to Make Your Spa Grow, a book designed to help small businesses navigate marketing in the digital age.

Key Points & Highlights:

The Power of Email Lists: While followers are great, Chris emphasizes that an engaged email list is far more valuable for converting leads into paying clients.
AI & Aesthetic Marketing: AI is helping filter leads, personalize marketing campaigns, and even analyze potential patients' faces to recommend treatments.
Misha Aesthetics’ Growth Story: From a $500 investment to five locations, Chris shares how education and client experience have been key to success.

Learn More About Weave:

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