Marketing a law firm isn’t the same as marketing any other business. The rules are different, the timelines are longer, and the strategies that work in retail or tech often flop in law. That’s why Catherine invited Tifiny Swedensky, CEO of Sharp Cookie, onto The Happy Lawyer Podcast. Sharp Cookie specializes in helping law firms cut through the noise and get real results. In this conversation, Tifiny shares her no-nonsense approach to building visibility, attracting the right clients, and inv...
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Marketing a law firm isn’t the same as marketing any other business. The rules are different, the timelines are longer, and the strategies that work in retail or tech often flop in law. That’s why Catherine invited Tifiny Swedensky, CEO of Sharp Cookie, onto The Happy Lawyer Podcast. Sharp Cookie specializes in helping law firms cut through the noise and get real results. In this conversation, Tifiny shares her no-nonsense approach to building visibility, attracting the right clients, and inv...
From Mid-Size Toronto Firm to Building a Values-First Practice with Faren Bogach
The Happy Lawyer Podcast
39 minutes
1 month ago
From Mid-Size Toronto Firm to Building a Values-First Practice with Faren Bogach
Faren walks us through the move from a well-known Toronto firm to running her own shop. She explains why she refused to put her name on the door, how she engineered a “maximum billable hours” launch without burning out, and how rigid personal rules at a prior firm pushed her to design real flexibility. We also have some fun with what kids are watching on TV now and why that matters for working parents who are still building serious careers. The through-line is simple. There is a job in law fo...
The Happy Lawyer Podcast
Marketing a law firm isn’t the same as marketing any other business. The rules are different, the timelines are longer, and the strategies that work in retail or tech often flop in law. That’s why Catherine invited Tifiny Swedensky, CEO of Sharp Cookie, onto The Happy Lawyer Podcast. Sharp Cookie specializes in helping law firms cut through the noise and get real results. In this conversation, Tifiny shares her no-nonsense approach to building visibility, attracting the right clients, and inv...
