Marketing a law firm isn’t the same as marketing any other business. The rules are different, the timelines are longer, and the strategies that work in retail or tech often flop in law. That’s why Catherine invited Tifiny Swedensky, CEO of Sharp Cookie, onto The Happy Lawyer Podcast. Sharp Cookie specializes in helping law firms cut through the noise and get real results. In this conversation, Tifiny shares her no-nonsense approach to building visibility, attracting the right clients, and inv...
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Marketing a law firm isn’t the same as marketing any other business. The rules are different, the timelines are longer, and the strategies that work in retail or tech often flop in law. That’s why Catherine invited Tifiny Swedensky, CEO of Sharp Cookie, onto The Happy Lawyer Podcast. Sharp Cookie specializes in helping law firms cut through the noise and get real results. In this conversation, Tifiny shares her no-nonsense approach to building visibility, attracting the right clients, and inv...
Building a $300 Million Law Firm with Mike Morse – How Fireproof Systems Transform Your Practice
The Happy Lawyer Podcast
43 minutes
2 months ago
Building a $300 Million Law Firm with Mike Morse – How Fireproof Systems Transform Your Practice
In this episode of The Happy Lawyer Podcast, I sit down with Mike Morse, the visionary behind one of America’s largest personal injury law firms—valued at over $300 million. Mike shares his journey from a struggling practitioner to building a wildly profitable and predictable business, thanks to discovering the EOS/Traction framework. We dig into: How Mike Found Traction – and why it was the turning point for scaling his firm without burning out.The Fireproof Model – the five-step system from...
The Happy Lawyer Podcast
Marketing a law firm isn’t the same as marketing any other business. The rules are different, the timelines are longer, and the strategies that work in retail or tech often flop in law. That’s why Catherine invited Tifiny Swedensky, CEO of Sharp Cookie, onto The Happy Lawyer Podcast. Sharp Cookie specializes in helping law firms cut through the noise and get real results. In this conversation, Tifiny shares her no-nonsense approach to building visibility, attracting the right clients, and inv...
