The Anti-Fear Playbook for Dentists with Dr. Mike Sonick

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The Happy Dentist Podcast

mytwofront.com

38 episodes

4 days ago

Dentist helping dentists get the f*ck out of the office—because a balanced dentist is a happy dentist. Dr. Christian Coachman, Dr. Kyle Stanley & Dr. Ingrid Murra interview the most successful dentists from all over the world and reveal their secrets for success & happiness.

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The Anti-Fear Playbook for Dentists with Dr. Mike Sonick

The Happy Dentist Podcast

1 hour 9 minutes

6 days ago

The Anti-Fear Playbook for Dentists with Dr. Mike Sonick

📩 Grab our new Dentist Playbook built from the TOP 50 learnings from our Happy Dentist guests. Simply prompt a question & you'll receive advise directly from our episodes: https://bit.ly/TheDentistPlaybook

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(01:17) - Welcome and guest intro – Dr. Mike Sonick and panel
(03:20) - Why he wrote Treating People, Not Patients
(10:43) - Danny Meyer’s hospitality lessons for dentistry
(11:39) - Vulnerability over fear – the anti-fear exam philosophy
(18:55) - Details matter – move the salt shaker mindset
(21:00) - Tangibles – menus, names, aromatherapy, Unreasonable Hospitality
(22:00) - Can you teach hospitality – vision and hiring for teachability
(23:43) - We’re in the hospitality business that does dentistry
(25:48) - The NLP coach moment – from unconscious to systemized competence
(26:52) - Is hospitality teachable – experiential training
(28:05) - Hiring filter – who wants to be taught and who doesn’t
(29:31) - The step-by-step hiring funnel – Culture Index, Zoom, shortlist
(34:58) - Transformative mindset, mentorship, and awareness
(41:19) - Roles, ethics, and why most complaints are about the team
(57:08) - AI vs hospitality – why human connection still wins
(01:00:27) - Coachman’s five traits recap and Mike’s integrity moment
(01:02:12) - Above and beyond – car service, post-op care, referrals
(01:05:27) - The Ritz story and wrap-up
(01:07:01) - Where to get the book and weekly team training on YouTube

Follow our hosts on Instagram:

Dr. Ingrid Murra

📤 Sign up for Ingrid’s newsletter for proven systems on growing your practice and offering aligner treatment effectively: Sign Up Now

Dr. Kyle Stanley
Dr. Christian Coachman

The Happy Dentist Podcast

The Happy Dentist is a Two Front Podcast // Brought to you by The Two Front Media Network

▶ Apply to partner with a virtual orthodontic team to keep 100% ortho in-house today.

Listen to this episode on the go:

🍎 Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-happy-dentist-podcast/id1768163916

🟢 Spotify: https://open.spotify.com/show/3gl2Kwr1I3ZscksAsDUDW8?si=bde0aacd6d724ade