The Handcrafted Podcast: The Business of making things
Paul Mencel
32 episodes
2 days ago
Join The Network! In this episode, Paul tackles a challenge many makers face as the holidays approach: the seasonal dip in incoming work. Drawing from real conversations inside the Handcrafted Network and years of experience growing Philadelphia Table Company, Paul outlines eight proven, entirely free strategies to generate new leads, strengthen relationships, and keep your pipeline full. These approaches work for makers at every stage—whether you’re getting your first few clients or rounding...
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Join The Network! In this episode, Paul tackles a challenge many makers face as the holidays approach: the seasonal dip in incoming work. Drawing from real conversations inside the Handcrafted Network and years of experience growing Philadelphia Table Company, Paul outlines eight proven, entirely free strategies to generate new leads, strengthen relationships, and keep your pipeline full. These approaches work for makers at every stage—whether you’re getting your first few clients or rounding...
The Handcrafted Podcast: The Business of making things
29 minutes
1 month ago
Social Media Strategy for Makers
Learn More about the Network In this episode of The Handcrafted Podcast, Paul breaks down how makers can approach social media without the overwhelm. He shares practical strategies rooted in his own experience growing Philadelphia Table Company to 25K+ followers—using Instagram and TikTok not just to gain likes, but to attract real clients. Paul emphasizes that social platforms should act as your “online gallery” and brand validator, helping you connect with the right audience—designers, clie...
The Handcrafted Podcast: The Business of making things
Join The Network! In this episode, Paul tackles a challenge many makers face as the holidays approach: the seasonal dip in incoming work. Drawing from real conversations inside the Handcrafted Network and years of experience growing Philadelphia Table Company, Paul outlines eight proven, entirely free strategies to generate new leads, strengthen relationships, and keep your pipeline full. These approaches work for makers at every stage—whether you’re getting your first few clients or rounding...
