The Handcrafted Podcast: The Business of making things
Paul Mencel
32 episodes
2 days ago
Join The Network! In this episode, Paul tackles a challenge many makers face as the holidays approach: the seasonal dip in incoming work. Drawing from real conversations inside the Handcrafted Network and years of experience growing Philadelphia Table Company, Paul outlines eight proven, entirely free strategies to generate new leads, strengthen relationships, and keep your pipeline full. These approaches work for makers at every stage—whether you’re getting your first few clients or rounding...
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Join The Network! In this episode, Paul tackles a challenge many makers face as the holidays approach: the seasonal dip in incoming work. Drawing from real conversations inside the Handcrafted Network and years of experience growing Philadelphia Table Company, Paul outlines eight proven, entirely free strategies to generate new leads, strengthen relationships, and keep your pipeline full. These approaches work for makers at every stage—whether you’re getting your first few clients or rounding...
Office Hours: When to Build Systems, Run Ads, and Close More Sales
The Handcrafted Podcast: The Business of making things
15 minutes
1 week ago
Office Hours: When to Build Systems, Run Ads, and Close More Sales
Join the Network. Summary: In this Office Hours episode, Paul tackles three key questions makers often face as they grow their businesses. He breaks down when to start implementing systems, how to know if you’re ready for Meta ads, and what to do when leads go cold. Through practical advice and personal experience, Paul emphasizes building strong foundations—systems, offers, and communication—before scaling with ads or advanced tools. Highlights: Start systems early: Even a few orders...
The Handcrafted Podcast: The Business of making things
Join The Network! In this episode, Paul tackles a challenge many makers face as the holidays approach: the seasonal dip in incoming work. Drawing from real conversations inside the Handcrafted Network and years of experience growing Philadelphia Table Company, Paul outlines eight proven, entirely free strategies to generate new leads, strengthen relationships, and keep your pipeline full. These approaches work for makers at every stage—whether you’re getting your first few clients or rounding...
