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The Hairstylist Pivot
Celestethestylist
262 episodes
6 days ago
Grow your service-based business without mom guilt or burnout. This is the No-BS blueprint for Self-Employed Moms in the beauty and service industries (like Bridal Hairstylists, Estheticians, Nail Techs). Marketing and Mindset that is heart ♥️ led not from scarcity. Hosted by a successful entrepreneur with 9 years in business, Celeste shares sustainable client retention strategies, profitable pricing tips, and realistic time management for moms. Stop trading time for money; learn to set boundaries and build a flexible, thriving business that keeps family first. Follow for bi-weekly episodes and I’m on Instagram @celestethestylist
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Entrepreneurship
Business
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All content for The Hairstylist Pivot is the property of Celestethestylist and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Grow your service-based business without mom guilt or burnout. This is the No-BS blueprint for Self-Employed Moms in the beauty and service industries (like Bridal Hairstylists, Estheticians, Nail Techs). Marketing and Mindset that is heart ♥️ led not from scarcity. Hosted by a successful entrepreneur with 9 years in business, Celeste shares sustainable client retention strategies, profitable pricing tips, and realistic time management for moms. Stop trading time for money; learn to set boundaries and build a flexible, thriving business that keeps family first. Follow for bi-weekly episodes and I’m on Instagram @celestethestylist
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Entrepreneurship
Business
Episodes (20/262)
The Hairstylist Pivot
Holiday social media marketing with a twist. Black Friday, Small business Saturday, What is the best option for you as a hairstylist?

The choice is always yours to make.

If you want to suggest episode topics like Susie did for todays episode, make sure to sign up to my free email community here: https://stan.store/CelesteGonzalez


In this episode I've shared what I've done before as a booked out hairstylist during the holidays Vs.

If you want to promote your business without discounts or special discounted pricing.

This strategy is infused with actual trainings, I've attended from pinterest directly and also from 2 of my coaches.

Will cover:


- No time to post no worries got a plan for you

- What to post and say to create demand and awareness of your service

- moving past the chaos of limiting beliefs and more...

Subscribe to our email list community to have your podcast topic created on the podcast. https://stan.store/CelesteGonzalez


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2 weeks ago
22 minutes 15 seconds

The Hairstylist Pivot
The Refill Revolution:: A Low-Waste Guide for Hairstylists and Consumers

Perfection is impossible!

We’re diving deep into the massive problem of plastic packaging in the beauty world—from the salon back bar to your shower at home.

@celestethestylist sits down with Dawna, co-founder of Refill Mercantile , a low-waste refillery dedicated to sustainable alternatives.

Dawna cuts through the greenwashing to expose how big retailers are misusing plastic, giving us a confusing and broken recycling system.

Crucially, we discuss how the philosophy of "progress, not perfection" can empower both hairstylists and consumers to make small, impactful changes that create real change.

In this episode, you will learn:

  • For the Stylist/Salon: Actionable steps to reduce plastic waste in laundry, client retail, and back-bar essentials.

  • For the Consumer: How to shop smarter, the truth about product recycling, and how to start your personal refill journey.

  • The Refillery Model: Why community-based refill shops like Refill Mercantile are the future of low-waste living.

It doesn't take perfection to make a difference—it just takes a first step.

Guest: Dawna, Co-founder of Refill Mercantile | Socials: @refillmerc ⁠| Website: refillmercantile.com⁠

Follow the podcast for more tips to make your business and life more sustainable!

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3 weeks ago
34 minutes 1 second

The Hairstylist Pivot
perimenopause! What is it? What does it feel like?

What is perimenopause? How did it show up? What does it feel like? How am I starting to navigate it as a mom, business owner, and woman? That's what today's video is about. Sharing my experience and solutions this far.Disclaimer: this is not medical advise just for informational purposes. Consult your qualified medical professional.

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1 month ago
17 minutes 23 seconds

The Hairstylist Pivot
Social media- showing up for your biz when it’s hard too

Sometimes life or things going on in the world can feel heavy and there has been so many times I don’t want to show up🥺 so how do I do it???


Today sharing bts how I continue showing up while honoring my feelings.


Today’s episode sharing:


🕯️Sharing my beliefs ended up in unfollows and how I navigated that

🕯️ Remembering my why! How it helped me to show up for my business

🫶🏽taking time for self cafe

🫶🏽it’s fucking hard showing up as me when others can be affected by it

🩷 choosing to take a step back according to other beauty pros means taking a step forward to my own meaning of abundance


Make sure to subscribe as we dive next week into perimenopause 😂 oh yeah life has been wild

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1 month ago
16 minutes 6 seconds

The Hairstylist Pivot
Pinterest 2025- Promoting during the holidays

Pinterest did a webinar this month on promoting products for your business during the 2025 holiday season!


Today’s episode share my notes 📝

✅ How soon should you start promoting?

✅ Marketing lessons they shared from 2024 from other bigger companies that we can learn from

✅ The biggest takeaway when marketing

Our own business


This episode is something I’ve been doing this past years so tune in and although it’s the end of summer ☀️


Marketing for the holidays starts sooner than we think 🤔


📍Are you New to Pinterest Grab Get Started Free guide for Hairstylists below :


https://celestethestylist.myflodesk.com/nteqackqfr

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3 months ago
14 minutes 20 seconds

The Hairstylist Pivot
Botox for Migraines, Bonus Smooth Forehead: Why I’m Choosing to Age Without It

In this deeply personal episode, I share my experience with getting Botox—not for beauty, but to treat my chronic migraines.

As a hairstylist constantly around conversations about beauty and aging, this experience gave me unexpected insight.

While the Botox helped my migraines (and, yes, smoothed out my forehead), it also sparked a deeper reflection about how I want to age—and why I’ve chosen to do it without continuing Botox. If you’ve ever felt the tension between beauty standards and personal wellness, this episode is for you.

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4 months ago
13 minutes 58 seconds

The Hairstylist Pivot
Anxiety & Avoiding Instagram Overwhelm as a hairstylist: Staying Consistent Without Losing Yourself

Are you a hairstylist who wants to stay consistent on Instagram, but anxiety, burnout, and overwhelm keep getting in the way? You’re not alone — and this episode of Hairstylist Mindful is for you.

In this candid solo chat, I (Celeste) open up about the real struggles behind the chair and behind the screen having hormonal anxiety most of my life and share:
✨ Feeling pressure to constantly post
✨ Comparison traps in the beauty industry
✨ Managing anxiety while building your brand
✨ And how to create content without sacrificing your peace


You’ll also hear practical tips for:

✔️ Setting realistic social media goals
✔️ Honoring your mental health
✔️ Creating a consistent online presence — without perfectionism

Whether you're a new stylist or a seasoned pro, this episode is your permission to slow down, breathe, and show up your way.


Subscribe to Hairstylist Mindful and share with a stylist friend who needs a mental reset. 💇‍♀️🧠

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4 months ago
9 minutes 57 seconds

The Hairstylist Pivot
Gina's Journey into becoming a hairstylist & why she quit! The pivot Episode

Guest Episode with gina devine at 100k followers working with brands and traveling educator she took the leap forward to leaving hair.

Before we dive in, I want to offer a gentle trigger warning: in this episode, we’ll be talking about deeper healing work — including inner child wounds, shadow work, therapy, and the emotional realities of doing the work to reconnect with yourself. These conversations may bring up emotions, memories, or discomfort. If you need to pause or take care of yourself at any point, please do.

*This is not medical advise just an honest conversation about what it really looks like to heal and grow — beyond the aesthetic version of wellness we often see on social media. *

This is a grounded conversation about coming back to yourself and creating a mindful, spacious business from the inside out.”

About TODAYS SPECIAL GUEST:

Met Gina in 2018 as a hair painting specialist and have had the privilege to work and see her growth this past years.

Gina Devine is an intuitive mentor, tarot reader, artist, writer, and educator based in New Jersey.

She offers soulful guidance that blends spiritual insight with creative exploration. Gina’s journey into tarot deepened during a pivotal time of personal healing, leading her to embrace divination as a means of self-discovery and empowerment. Her approach is grounded and compassionate, aiming to illuminate patterns, honor emotional truths, and guide individuals toward liberation and growth. In addition to one-on-one readings, Gina provides mentorship and creative guidance for healers, artists, and spiritual practitioners, fostering intuitive alignment in both personal and professional realms. She is also the creator of the forthcoming Soul Centric Oracle deck, further expanding her offerings in the realm of spiritual artistry.

we talk about...✨Her journey into hair and reality of growth and "being Successful"

Dive into Energy healing

— what it really is, and why you say it’s not evil, despite what some people might assume?

How has energy healing shown up in your life or your work behind the chair?

What misconceptions do you think the beauty industry—or even society—has about healing modalities like Reiki / energy?

🧸 Inner Child & Therapy

🌑 Shadow Work & The Not-So-Pretty Side of Healing

. Can you share what shadow work looks like in real life—not just the version we see on Instagram?

💡 Healing + The Beauty Industry

How has your healing work impacted the way you serve your clients or run your business?

🛑 Real Talk: Precautions + Pitfalls

There’s a lot of “love and light” messaging out there—but healing can be painful. What do you wish more people understood about this?14. How do you discern between real support and performative wellness or coaching?

Choosing the right practitioner.

We talk negative experiences with a healer, therapist, or “spiritual guide”? The importance of doing our due dilingence

🧭 Integration & Moving Forward

Losing 40k followers reallly a loss? shifting in her business outside of hair and life lessons we both have learned from healing.

Lastly💕I hope this episode reminded you that mindfulness isn’t just meditation and morning routines—it’s also about facing what’s uncomfortable, healing what’s been hidden, and building a life and business with intention. Healing isn’t linear or glamorous, but it’s worth it. And it makes you a more grounded stylist, business owner, and human. If this resonated with you, pass it along to another beauty pro who’s doing the work too. And remember: you don’t need to be fully healed or have it all figured out to create a beautiful, balanced business. You just need to stay mindful.Follow me  ⁨@celestethestylist⁩  or gina.devine on instagram

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5 months ago
1 hour 17 minutes 37 seconds

The Hairstylist Pivot
Hydrafacial & Red light infra light

5 years later doing hydrafacials monthly What are the benefits? Is it worth it?


Also share my newer experience only a few years in with red light infra light and the benefits of it.


As always recommend getting it down by a licensed professional and share what has changed and why I continue to invest in it as a beauty service that is part of my upkeep.


If you have a moment to leave a review 🩵 that keeps the podcast going ✨


Let’s get to it…

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6 months ago
15 minutes 48 seconds

The Hairstylist Pivot
Avoiding Burnout Behind the Chair: Choosing You First Without the Guilt

In this soul-soothing episode of *Hairstylist Mindful Business *, we’re getting real about burnout—what it actually looks like behind the chair, at home with the kids, and while trying to “stay consistent” on social media.


If you’ve ever felt like you’re juggling too much and still not doing *enough*, this one’s for you.


We talk about how to prioritize your well-being without sacrificing your passion, how to set boundaries that actually stick, and why showing up authentically is the most powerful strategy (in business *and* motherhood).


Pour yourself a coffee or tea 🫖 to take us on your morning walk—it’s time to reconnect with *you*.

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6 months ago
26 minutes 34 seconds

The Hairstylist Pivot
F@ck Ageism! Embracing getting older as a gift 🎁 Lessons of a 38yr old

If you feel stuck and like you too “old” to start over or change this episode is for you 💛


With the extra pressure of being in the beauty industry on top of society turning 39yrs old deciding to shift in life & business is where we headed.


In today’s episode real talk about how I’ve gotten to the point of not letting others dictate how I live my life, starting over in my 30s, and breaking the societal norm of having it all together by 30 cuz I still ain’t there lol


I share a candid conversation of embracing my age and how showing up as my messy as self with the mistakes of my past as growing lessons has got me to where I am today.

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7 months ago
17 minutes 43 seconds

The Hairstylist Pivot
New Chapter: Time for change

Since 2018 have done over 241 episodes sharing bts business journey with you. Closing down a chapter to start something new dive deeper to mindful living practices , my lessons with color, hair texture, and our cafecito talk ☕️ over breaking beauty industry norms.


Stay tune for next week episode on Ageism!

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8 months ago
6 minutes 47 seconds

The Hairstylist Pivot
Wedding Shows -Is it the right investment for your beauty business

Welcome this is a no filter episode on—your go-to resource for everything wedding show & promoting your beauty business-related!

Thank Margaret for this episode she requested :) I listen to my email fam community.

In this episode, I share valuable lessons learned as a vendor at wedding shows, offering tips, tricks, and real-world insights specifically for bridal hairstylists, makeup artists, and beauty professionals.From navigating bridal shows and building client relationships to boosting your visibility, this video is packed with actionable advice to help you grow your beauty business and stand out.

I also share common mistakes I see, the reality of the investment into this and how you can determine if its the right move for you.What you’ll learn:

  • The importance of first impressions with potential clients
  • How to effectively connect at wedding shows
  • Key marketing strategies for beauty professionals
  • How to elevate your brand as a bridal beauty artist
  • Tips for learning from your experiences with brides

If you're a beauty pro looking to take your beauty business to the wedding show scene, this video is for you!

Follow for more behind-the-scenes tips, experiences, and all things bridal beauty business. 💄💇‍♀️✨ Follow 🔔 to stay up to date with industry tips, business growth strategies, and inspiring stories from beauty pros like YOU!

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8 months ago
16 minutes 48 seconds

The Hairstylist Pivot
Mastering ManyChat & Email 📧Marketing for Hairstylists and Busy Moms

If you’ve ever seen those posts where you comment a word and instantly get a DM with a link, you’re already familiar with ManyChat.


In this episode, I’m breaking down how ManyChat works and sharing the basics of email marketing, specifically for busy hairstylists and moms.


Whether you're juggling clients or managing your own business, these tools can save you time, boost your engagement, and help you grow. Tune in to learn how you can implement them easily, even with a packed schedule!


Follow for more weekly episodes

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8 months ago
22 minutes 42 seconds

The Hairstylist Pivot
Self-Love💗 & Acceptance for Hairstylists: How Embracing Yourself Boosts Your Business

In this episode, we’re talking all about self-love and self-acceptance—and how they aren’t just buzzwords but key ingredients for success in both life and business.


We dive into what these really look like in practice and how they show up in the way we run our businesses, make decisions, and show up for ourselves and others.


If you’ve ever struggled with imposter syndrome (self doubt ) or felt disconnected from your own worth, this one’s for you.


Let’s explore how embracing yourself fully can make all the difference in your entrepreneurial journey!

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9 months ago
23 minutes 3 seconds

The Hairstylist Pivot
Raising your prices? How to look at your numbers to see what is the best option for you.

Inflation and all this fear mongering let’s move past that the reality is there is so much information but… Have you looked to see if your business is ready for a price increase? And how much?


In today’s episode talk about going deeper into looking at your data, what data to look at so you make the best decision for your business vs doing what everyone around you is doing.


Data driven decisions are what will make your business thrive and dive into my own experience with this and new money mindset to help you navigate all the changes going on.✨Subscribe to tune into the next episode

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9 months ago
19 minutes 58 seconds

The Hairstylist Pivot
How I Kept It Together: Balancing a Business, Being a Mom & Buying a Home

In this episode, I take you behind the scenes of a major life transition—buying my new (well, retro!) home from 1964, while juggling the demands of being a mom and running my beauty business.

I share the strategies and tools that helped me stay grounded and keep things running smoothly, even when life felt like it was pulling me in a million directions.

Grab a cup of coffee (or your favorite drink!) and join me as I walk through the steps I take to stay organized and focused during these busy seasons of life.

Plus, I dive into the system I use to automate parts of my business—one that I genuinely love, even if I wasn't an affiliate for honeybook.

This tool has been a game-changer in keeping my business on track while I manage everything else. From automatic client reminders and more. you can check it out here http://share.honeybook.com/celestethestylist 


If you're a hairstylist, beauty business owner, or just someone juggling multiple roles, this episode is packed with tips that can help you navigate your own busy life and business.

Don’t forget to follow to help more episodes like this be created! 📝


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11 months ago
10 minutes 48 seconds

The Hairstylist Pivot
Evolving your business brand - New website takeaways

In this episode of the Beauty Business and Mindful Podcast, discuss the evolution of business branding, the importance of website rebranding, and the need for pricing transparency.

Emphasize the significance of attracting and repelling clients through effective branding strategies and shares insights on how to create a website that serves as a functional storefront.

Lastly highlight the importance of community engagement and the value of learning and adapting in the beauty industry.


Chapter in this Episode:


00:00 Introduction to Business Branding and Evolution

05:06 The Importance of Website Rebranding

09:51 Pricing Transparency and Client Attraction

14:55 Attracting and Repelling Clients

20:09 Final Thoughts and Community Engagement


You can see my new website at www.celestethestylist.com



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1 year ago
25 minutes 48 seconds

The Hairstylist Pivot
Holiday Promotions - When to get started

Because I do the marketing trainings still with companies like Pinterest on holiday promotions...


Here is an episode what I've learned about how our marketing needs to change, when to start promoting, and why I don't recommend starting your marketing promotions in november and december.


A simple look into this complex topic and the changes that are happening as we are all constantly bombarded with ads.


Excuse my struggle as I go into beetlejuice 2 marketing lessons the actress was Jenna ortega lmfao


That day I was struggling to remember lol

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1 year ago
15 minutes 13 seconds

The Hairstylist Pivot
Anxiety, Social Media and Me: A personal journey

Discover how I evolved to run a successful business without relying heavily on social media.


I'll share the tools that helped me change my relationship with anxiety and how I now book clients with less screen time. 💖


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1 year ago
28 minutes 13 seconds

The Hairstylist Pivot
Grow your service-based business without mom guilt or burnout. This is the No-BS blueprint for Self-Employed Moms in the beauty and service industries (like Bridal Hairstylists, Estheticians, Nail Techs). Marketing and Mindset that is heart ♥️ led not from scarcity. Hosted by a successful entrepreneur with 9 years in business, Celeste shares sustainable client retention strategies, profitable pricing tips, and realistic time management for moms. Stop trading time for money; learn to set boundaries and build a flexible, thriving business that keeps family first. Follow for bi-weekly episodes and I’m on Instagram @celestethestylist