In this edition of the Hack Podcast, Jon Alexander speaks with Leon, Dean and Paul about his journey in the marketing and advertising industry, where he sold some of the world's biggest brands. Eventually, he realised he was trapped in a narrative that didn't align with his beliefs - the Consumer Story.
In his book Citizens, written alongside New York Times bestselling author Ariane Conrad, Jon outlines how to redefine our roles as citizens and create a better world for ourselves by shaping our communities, organisations, and nations through collaboration, care, and creativity to benefit everyone.
The Power of Citizenship
Citizens trace the history of humanity from kings and empires to our current consumer-driven story, illustrating that, as individuals, we have always been citizens by nature. It provides us with the tools we need to reinvent our organisations, politics and even our species to confront the challenges of this age. It encourages us to discover what we must do to succeed - both individually and collectively and asks some fundamental questions;
What are we doing to ourselves when we tell ourselves we're Consumers 3000 times a day?
What would it look like to put the same creativity and energy into involving people as Citizens?
What would you do at this time if you truly believed in yourself and those around you?
The headlines of our time are enough to make anyone feel helpless. But everything changes when we think and act like Citizens, not Consumers.
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