Independent gym owners are increasingly feeling the pressure from large budget chain gyms like Pure Gym which are focused on a "bottom of the barrel" pricing strategy.
But The Fit Club Redditch is one such gym who has emerged from this battle victorious, coming out as a shining example of how focusing on what makes you different and standing up for your gym's value is the most effective way to combat the threat of impossibly discounted gym memberships.
In this episode, we catch up with Drew Newton, Manager at The Fit Club Redditch, to learn how him and his team managed to beat a Pure Gym when it set up its new home next door.
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