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The Guidebook
Rachel Meltzer
87 episodes
2 days ago
This is the Guidebook. We’re sharing tips for freelancers, raw conversations with risk-takers, how to become a digital nomad, and the emotions behind it all. On the show, Rachel Meltzer shares everything she's learned in the past five years of freelancing and living nomadically – showing you how you can work to live instead of living to work. She's interviewing some of her favorite digital nomads and entrepreneurs to help you unlock your bravest self. We’re unveiling the challenges and joys of adventure to inspire you to TAKE THE RISK.
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All content for The Guidebook is the property of Rachel Meltzer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This is the Guidebook. We’re sharing tips for freelancers, raw conversations with risk-takers, how to become a digital nomad, and the emotions behind it all. On the show, Rachel Meltzer shares everything she's learned in the past five years of freelancing and living nomadically – showing you how you can work to live instead of living to work. She's interviewing some of her favorite digital nomads and entrepreneurs to help you unlock your bravest self. We’re unveiling the challenges and joys of adventure to inspire you to TAKE THE RISK.
Show more...
Careers
Business
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Michelle Hsu simplifies marketing
The Guidebook
1 hour 17 minutes 36 seconds
11 months ago
Michelle Hsu simplifies marketing

Michelle went from B2B SaaS marketer to freelance copywriter and marketing coach. 


She knows the importance of authentic networking, the time it takes to build client relationships, and the need for empathy in marketing. 


That’s why we talked about: 

- misconceptions of success in the online space

- the challenges of personal health in business

- the significance of rest periods in entrepreneurship

- awareness and problem-solving in personal growth

- redefining success on your own terms

- corporate burnout

- the power of community in supporting solopreneurs


And, of course, we share our tips for simplifying marketing: 

- how to systematize content creation while maintaining a sense of personal expression

- authenticity in marketing

- creative expression in content creation

- the significance of personal connections in marketing strategies

- collaboration among creatives

- the power of effective headlines in marketing

- simplifying tools for productivity


We’re really emphasizing experimentation in finding your voice and the need to let go of societal expectations surrounding success.


Find Michelle Online:

LinkedIn: https://www.linkedin.com/in/michellekjhsu/

Instagram: https://www.instagram.com/its.elleshe

Threads: https://www.threads.net/@its.elleshe

Substack: https://itselleshe.substack.com/

YouTube: https://www.youtube.com/@its.elleshe


Find Rachel Online:

LinkedIn: https://www.linkedin.com/in/rmeltzer/

Threads: https://www.threads.net/@rachelhmeltzer

YouTube: https://www.youtube.com/@rachelhmeltzer

Newsletter: https://rachelhmeltzer.myflodesk.com/the-fizz

The Guidebook
This is the Guidebook. We’re sharing tips for freelancers, raw conversations with risk-takers, how to become a digital nomad, and the emotions behind it all. On the show, Rachel Meltzer shares everything she's learned in the past five years of freelancing and living nomadically – showing you how you can work to live instead of living to work. She's interviewing some of her favorite digital nomads and entrepreneurs to help you unlock your bravest self. We’re unveiling the challenges and joys of adventure to inspire you to TAKE THE RISK.