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The GTM Pack Show
Assetmule
148 episodes
1 week ago
A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.
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All content for The GTM Pack Show is the property of Assetmule and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.
Show more...
Marketing
Business
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Special Edition: The Evolution of CS: Retention, Growth, Intelligence
The GTM Pack Show
21 minutes 30 seconds
5 months ago
Special Edition: The Evolution of CS: Retention, Growth, Intelligence

In this episode of #TheGTMPack podcast, we sit down with Frank Burns, Customer Success Leader, based in Austin, TX.A few key takeaways:πŸ’‘ Customer Success is evolving from churn mitigation to a strategic growth and insights function, serving as a listening post for product and marketing.πŸ’‘ Product Marketing and CS alignment is critical, enabling shared messaging, signal-driven engagement, and scalable customer impact.πŸ’‘ AI accelerates content creation, but human creativity, relevance, and strategic signal interpretation remain essential to stand out.#gtm #customersuccess #revenue #saas #b2b

The GTM Pack Show
A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.