Episode 140: The Demo is the Story: How Product Marketers Can Elevate Every Buyer Touchpoint

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The GTM Pack Show

Assetmule

148 episodes

1 week ago

A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.

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Episode 140: The Demo is the Story: How Product Marketers Can Elevate Every Buyer Touchpoint

The GTM Pack Show

36 minutes 8 seconds

2 months ago

Episode 140: The Demo is the Story: How Product Marketers Can Elevate Every Buyer Touchpoint

In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Sam Hillestad, Director of Product Marketing at Reprise — a self-proclaimed “demo nerd” and one of the sharpest voices in the interactive demo space.They dive into:-Why product marketing should own the demo experience — live and interactive-How to make demos memorable with storytelling and relevance (not just feature tours)-The rise of demo centers and use-case specific experiences-Common mistakes that kill demo impact before they start-How AI is transforming demo creation, personalization, and maintenanceIf you’re in B2B marketing, sales, or product, this is a masterclass in turning demos into your most powerful revenue asset.🎧 Subscribe to #TheGTMPack for weekly episodes with modern GTM leaders.#TheGTMPack #B2BMarketing #SalesEnablement #ProductMarketing #InteractiveDemos #DemoLedGrowth #AIinSaleshttps://www.assetmule.ai/