In this episode, Justin Dorfman is joined by Shoshana Kordova, Founder & Lead Product Marketer at Peel Product Marketing (based in Israel), and a 3x founding PMM. Together, they unpack why customer insights are the secret weapon behind great product marketing—and why so many teams skip the step that matters most.🔍 What you'll learn:💡 How Shoshana transitioned from journalism to PMM💡 The underrated power of curiosity in GTM roles💡 Why being a founding PMM is equal parts chaotic and thrilling💡 How to actually do customer research, even with CS gatekeepersShoshana’s go-to framework: Product marketing is where product capabilities meet market needs.She also shares tactical guidance on building a repeatable customer interview pipeline, what makes a PMM impactful in early-stage startups, and how to align internal teams around insights—not just outputs.🎙️ Subscribe to this channel for more GTM content👋 Connect with Shoshana on LinkedIn📥 Get Shoshana’s playbook via PMM Jetpack - DM her on LinkedIn for details#productmarketing #startups #foundingPMM #customerinsights #GTM #marketingpodcast