In this episode of #TheGTMPack podcast, we sit down with Hattie the PMM, Founder of productmarketers.com, based in London, UK.

When budget cuts or layoffs hit, product marketers are often first on the chopping block—not because they aren’t doing great work, but because their impact isn’t always clearly understood across the org.

In this conversation, we explore what top-performing PMMs are doing differently to protect their roles, prove their value, and position themselves as essential to the business.

Key takeaways:

💡 Building a Personal Brand and Authority: The episode highlights the importance of developing your personal brand and internal authority as a product marketer. By sharing her own experience navigating layoffs, the guest emphasizes how standing out and being recognized for your expertise—both within your organization and in the broader market—can help you secure career opportunities, especially in uncertain times.

💡 Learning from Real-World PMM Examples: Through the creation of productmarketers.com, the episode explores the value of connecting with a global community of product marketers. Members can learn from the practical experiences of PMMs at leading companies, gaining insights into go-to-market planning, positioning, messaging, and stakeholder management—all grounded in real, tactical examples rather than theory.

💡 Candid, Actionable Knowledge Sharing: The conversation critiques the prevalence of "utopian" industry advice and instead advocates for open, honest discussions about what truly works (and what doesn’t) in product marketing. By sharing both successes and failures, the guest encourages PMMs to learn from each other’s journeys and apply those lessons to their own careers.

#productmarketing #pmm #productmarketer #productmarketingstrategy