Episode 131: Messaging That Sells: How Product Marketers and Sales Teams Win Together

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The GTM Pack Show

Assetmule

148 episodes

1 week ago

A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.

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Episode 131: Messaging That Sells: How Product Marketers and Sales Teams Win Together

The GTM Pack Show

24 minutes 41 seconds

5 months ago

Episode 131: Messaging That Sells: How Product Marketers and Sales Teams Win Together

In this episode of #TheGTMPack podcast, we sit down with Jeff Rezabek, Director of Product Marketing at Workyard, based in Austin, TX.

A few key takeaways:🎯 How to partner with sales to gather real insights that shape messaging reps actually use — from call reviews to direct interviews.🚀 Tactics for driving sales enablement and GTM alignment, including frameworks, feedback loops, and lightweight enablement sessions.🧠 Evolving personas, fresh messaging, and using interactive demos to support both sales and customer success post-launch.

#productmarketing #pmm #sales #gtm #salesenablement