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The GTM Pack Show
Assetmule
148 episodes
1 day ago
A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.
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All content for The GTM Pack Show is the property of Assetmule and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.
Show more...
Marketing
Business
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πŸŽ™ Episode 139: Demo Led Growth, Employee Advocacy, and the Future of Rep Free Selling
The GTM Pack Show
25 minutes 14 seconds
3 months ago
πŸŽ™ Episode 139: Demo Led Growth, Employee Advocacy, and the Future of Rep Free Selling

In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Madhav Bhandari, Head of Marketing at Storylane β€” one of the most inventive minds in B2B SaaS marketing today.They dive into:How Storylane scaled traffic to 200k+ monthly visitors with demo-led SEOWhy inbound SDRs are dead and what comes nextHow to drive 50% of pipeline through LinkedIn employee advocacyWhy brand is more important than growth hacks in the LLM eraWhat agent-qualified leads mean for the future of buyer enablementIf you're in B2B marketing or GTM, this is required listening.🎧 Subscribe to #TheGTMPack for weekly episodes with modern GTM leaders.#TheGTMPack #B2BMarketing #ProductMarketing #Storylane #DemoLedGrowth #AIinMarketing #MarketingLeadership

The GTM Pack Show
A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.