Feeling like growth is harder than ever? You’re not imagining it.

In this episode, online business strategist Kendra Perry breaks down what’s shifted in 2025 - market saturation, a more sophisticated buyer, and the trust recession - and shows the simple micro-shifts that still move the needle. We dig into choosing a profitable niche (human + problem + outcome), turning what you teach into a compelling offer (your proprietary method), and using Kendra’s Content Thermostat (cold/warm/hot) to create clients, not just content. We also talk AI (as time-giver, not coach-replacer), market research you should actually do, and the mindset reframe for sticking with it long enough to win. 

Takeaways:

• Why business growth feels harder in 2025 (and what’s actually changed).
• The three traits of a profitable niche: chronic, severe, and human-aware.
• How to position your program as a method, not just a bundle of sessions.
• Kendra’s “Content Thermostat” strategy to turn posts into paying clients.
• The mindset shift every wellness pro needs: growth takes time, not hustle.

Resources Mentioned

• Stop Selling Single Sessions & Custom Packages, Sell This Instead Guide: https://go.kendraperry.net/what-to-sell-instead-1 

Go Deeper with Kendra:

Instagram https://www.instagram.com/kendraperryinc/

YouTube https://www.youtube.com/@kendraperryinc

Facebook https://www.facebook.com/kendraperryinc/

Podcast The Wealthy Coach Podcast

Website https://kendraperry.net 

Connect with Whitney:

Follow Whitney on Instagram @whitneybateson

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