#68: Erik Modig - why ROI misleads, funnels fail, and what world-class CMOs do differently

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The Growth Pod

Genero

68 episodes

2 days ago

The Growth Pod is brought to you by Genero, a leading growth agency in the Nordics. We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth. Learn more: https://generogrowth.com

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#68: Erik Modig - why ROI misleads, funnels fail, and what world-class CMOs do differently

The Growth Pod

1 hour 4 minutes 52 seconds

1 week ago

#68: Erik Modig - why ROI misleads, funnels fail, and what world-class CMOs do differently

Erik Modig is a researcher, author, speaker, and entrepreneur. He returns to the podcast to discuss the death of the marketing funnel, the issues with ROI, what it really takes to build thought leadership, and the thing that separates world-class CMOs from the rest.

Learn more:

https://generogrowth.com/

https://www.marketinglevels.com/

https://www.linkedin.com/in/emodig/

(0:00) Intro

(1:08) Is the marketing funnel dead?

(12:20) The ROI dilemma in digital marketing

(20:02) Useful metrics

(30:30) Moving beyond numbers and world-class CMOs

(41:30) Thought leadership: why it matters and why it’s hard

(52:25) Choosing the right channels, why slogans fail, and career advice