In this episode, Vukasin, shares his extensive experience in growth marketing, particularly his journey with Lemlist, where he was the first hire and played a crucial role in scaling the company to $13.5 million in ARR. He also touches on his most recent transition from growth consultant to CMO at HeyReach, highlighting the evolution of outbound marketing strategies. He discusses the importance of community, customer feedback, collaboration between marketing, sales, and customer support and organic growth strategies in building a successful brand. 

Takeaways

• Growth marketing is directly tied to revenue KPIs.
• Brand building starts from day one, even in early stages.
• Customer support plays a vital role in brand perception.
• Community feedback is essential for product development.
• Organic growth strategies can outperform paid advertising.
• Content distribution is key to user acquisition.
• Building a lean marketing team allows for flexibility and efficiency.
• Inbound marketing is generally more effective than outbound due to lower effort in lead conversion.
• Understanding your unique value proposition is crucial for effective marketing.
• Founders who understand marketing can significantly impact their startup's growth.

Chapters

00:00 Understanding Growth Marketing

07:09 The Lemlist Journey

19:27 Community as a Growth Engine

28:40 Transitioning to New Ventures

30:49 The Evolution of Lead Generation Tools

32:15 Transitioning to CMO at HeyReach

37:05 Building a Lean Marketing Team

38:52 Inbound vs. Outbound: The Lead Generation Debate

44:31 The Importance of Founders in Marketing

48:43 Mentorship and Growth: Learning from Experience

53:19 Key Strategies for Startup Growth

57:25 Trends in B2B Marketing

01:01:43 Rapid Fire Questions: Quick Insights