Welcome to The Growth Hour, the no-BS podcast to scaling startups and growing revenue and businesses where we discuss real growth strategies, real wins, and the hard lessons that actually move the needle.

In this episode of The Growth Hour, the hosts discuss the challenges and insights of the Serbian startup ecosystem, emphasizing the importance of effective marketing strategies for startups. They explore the high percentage of unprofitable startups, the need for in-house marketing talent, and the pitfalls of outsourcing marketing efforts. The conversation highlights the necessity for founders to understand their market and customer needs while building a strong foundation for growth and scalability. In this conversation, the speakers delve into the complexities of marketing, emphasising the need for data-driven strategies and the importance of building a strong brand. They discuss the challenges faced by marketers, the pitfalls of vanity metrics, and the necessity of understanding market dynamics, especially when considering regional versus global expansion. The dialogue also touches on the role of founders in navigating these challenges and the impact of political and economic factors on business independence.