In this episode, we sit down with Mikhail Chernyshev, Global Brand Director at InDrive, the ride-hailing unicorn reshaping emerging markets. Mikhail shares his journey from growing Dodo Pizza into an international franchise to leading brand at VK and now InDrive.

We dive into:

• How to build purpose-driven marketing that actually converts
• What it takes to sell your vision to a CFO and secure brand budgets
• Why founders need personal brand marketing—and how to do it right
• What growing a global brand from Russia really looked like
• Lessons from scaling Dodo Pizza beyond borders
• The mindset shift from startup to unicorn

Whether you're building a brand, pitching for budget, or figuring out how to grow with purpose — this episode is packed with insight.