In one of our favorite episodes to date we had the pleasure of bringing on Erik Severinghaus a multiple time founder and current VP of strategy and development at Conexiom. Erik also has successfully scaled and climbed Mount Everest and talks about how that was easier then building a company! Erik shares the stories of entrepreneurship that no one talks about. He is very transparent on the challenges of being a founder and how hard it is mentality and physically to be successfully. It ...
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In one of our favorite episodes to date we had the pleasure of bringing on Erik Severinghaus a multiple time founder and current VP of strategy and development at Conexiom. Erik also has successfully scaled and climbed Mount Everest and talks about how that was easier then building a company! Erik shares the stories of entrepreneurship that no one talks about. He is very transparent on the challenges of being a founder and how hard it is mentality and physically to be successfully. It ...
The Keys to Building a Successful Demand Gen Engine with Roger Figueiredo
The Growth Equation
25 minutes
5 years ago
The Keys to Building a Successful Demand Gen Engine with Roger Figueiredo
In Today's Episode of the Growth Equation we had the pleasure of bringing on Roger Figueiredo VP of marketing at #Paid. Roger had some amazing insights to share when it comes to demand generation and how to take a much more strategic approach when building a marketing growth engine. You will get to hear his perspective on how you first need to focus on who your is customer, work on the right positioning & then find the distribution based on the customer & your message. W...
The Growth Equation
In one of our favorite episodes to date we had the pleasure of bringing on Erik Severinghaus a multiple time founder and current VP of strategy and development at Conexiom. Erik also has successfully scaled and climbed Mount Everest and talks about how that was easier then building a company! Erik shares the stories of entrepreneurship that no one talks about. He is very transparent on the challenges of being a founder and how hard it is mentality and physically to be successfully. It ...
