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The Growth Edit
Holly Formosa Consulting
8 episodes
5 days ago
Hosted by marketing consultant Holly Formosa, The Growth Edit dives into the ideas, strategies and stories driving Australia’s food, wine and tourism industries forward. From building brands and shaping service culture to navigating DTC, digital and events, each episode offers clear thinking, sharp insight and real-world advice from people who have actually done it. If you are a winery, restaurant, venue or tourism operator looking to grow in a more meaningful way, this is your edit.
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Marketing
Business
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All content for The Growth Edit is the property of Holly Formosa Consulting and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by marketing consultant Holly Formosa, The Growth Edit dives into the ideas, strategies and stories driving Australia’s food, wine and tourism industries forward. From building brands and shaping service culture to navigating DTC, digital and events, each episode offers clear thinking, sharp insight and real-world advice from people who have actually done it. If you are a winery, restaurant, venue or tourism operator looking to grow in a more meaningful way, this is your edit.
Show more...
Marketing
Business
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The Real Cost of Not Having a Marketing Plan
The Growth Edit
16 minutes 12 seconds
3 weeks ago
The Real Cost of Not Having a Marketing Plan

Most food, wine, and hospitality businesses do not choose to waste time or money on marketing; it happens when you are reacting instead of planning.

In this episode, Holly unpacks The Real Cost of Not Having a Marketing Plan from lost revenue and wasted time to missed opportunities and team burnout. You'll learn how to recognise the hidden costs of reactive marketing and what clarity, structure, and a proper plan can do for your business..

  • What You Will Learn

    • The most common marketing myths keeping business owners stuck

    • What a marketing plan actually is, and what it is NOT

    • Six hidden costs of working without a plan

    • How to create clarity for your team, brand, and budget

    • The confidence that comes from structured marketing

Download The Clarity Check—Holly’s free self-assessment inside the Growth Insights Hub. https://www.hollyformosa.com/insightshub
It takes just three minutes and helps you identify where your marketing might be leaking clarity, time, or money across the six cost areas discussed in this episode.

If you would prefer a conversation over a template, book a free 30-minute strategy call. Together, you will unpack what is working, what is not, and where to focus next.

Book your call: hollyformosa.com/letstalk

The Growth Edit
Hosted by marketing consultant Holly Formosa, The Growth Edit dives into the ideas, strategies and stories driving Australia’s food, wine and tourism industries forward. From building brands and shaping service culture to navigating DTC, digital and events, each episode offers clear thinking, sharp insight and real-world advice from people who have actually done it. If you are a winery, restaurant, venue or tourism operator looking to grow in a more meaningful way, this is your edit.