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The Growth Edit
Holly Formosa Consulting
9 episodes
3 days ago
Hosted by marketing consultant Holly Formosa, The Growth Edit dives into the ideas, strategies and stories driving Australia’s food, wine and tourism industries forward. From building brands and shaping service culture to navigating DTC, digital and events, each episode offers clear thinking, sharp insight and real-world advice from people who have actually done it. If you are a winery, restaurant, venue or tourism operator looking to grow in a more meaningful way, this is your edit.
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Marketing
Business
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All content for The Growth Edit is the property of Holly Formosa Consulting and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by marketing consultant Holly Formosa, The Growth Edit dives into the ideas, strategies and stories driving Australia’s food, wine and tourism industries forward. From building brands and shaping service culture to navigating DTC, digital and events, each episode offers clear thinking, sharp insight and real-world advice from people who have actually done it. If you are a winery, restaurant, venue or tourism operator looking to grow in a more meaningful way, this is your edit.
Show more...
Marketing
Business
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Smarter Social Media with Holly Formosa
The Growth Edit
27 minutes 23 seconds
1 month ago
Smarter Social Media with Holly Formosa

Feeling burnt out by social media? In this session I share the practical hacks I use with food, wine and tourism businesses to take the pressure off while still getting results.

You’ll learn how to:

  • Shift your mindset from posting daily to posting with purpose
  • Repurpose one piece of content into many (without extra effort)
  • Tap into user-generated content so your customers do the heavy lifting
  • Batch your content to avoid the daily scramble
  • Pick the right tools that save you time (without paying for over-engineered software)
  • Focus on the three content pillars that always work: seasonality, humans, and partnerships
  • Use email and SMS to actually drive bookings and sales

If you’re tired of the hamster wheel of likes and posts, this session will help you find a smarter, more sustainable approach.

Based in Melbourne, I work with wineries, restaurants and tourism operators on social media coaching and strategy. If you’d like a one-to-one chat about how to apply this to your business, get in touch via hollyformosa.com.

The Growth Edit
Hosted by marketing consultant Holly Formosa, The Growth Edit dives into the ideas, strategies and stories driving Australia’s food, wine and tourism industries forward. From building brands and shaping service culture to navigating DTC, digital and events, each episode offers clear thinking, sharp insight and real-world advice from people who have actually done it. If you are a winery, restaurant, venue or tourism operator looking to grow in a more meaningful way, this is your edit.