In this episode of Growth Insights, Holly Formosa sits down with Dan Sims, Chair of Wine Victoria and founder of Pinot Palooza and Revel, to talk about the state of Victorian wine today and where it’s headed next.
Episode Highlights:
The biggest commercial pressures facing producers right now – oversupply, changing drinking habits, and a competitive global market.
Why collaboration is essential and how initiatives like Drink Victorian are connecting wineries, distillers, brewers, and trade in new ways.
The opportunities in flavour innovation, alternative packaging (hello Bagnums), and lighter, fresher wine styles that suit today’s drinkers.
Dan’s optimistic take on young people and wine – and why the myth that “the next generation isn’t interested” simply isn’t true.
Practical advice for boutique producers thinking about exports, including the key questions to ask before taking the leap.
The leadership programs shaping the future of Victorian wine and why the next generation of industry leaders gives Dan so much confidence.
Throughout the conversation, Dan shares candid insights from decades in the industry, his belief in storytelling over spreadsheets, and why he’s unsubscribed from the “doom and gloom” headlines that dominate industry news.
“People are into wine – they’re just not into the people telling them they’re not. The opportunity is to make wine fit into their lives, not the other way around.” – Dan Sims
This episode is a must-watch for anyone working in or passionate about wine, offering a glass-half-full look at the challenges and exciting opportunities ahead for Victorian producers.
Listen now to hear Holly and Dan’s full conversation.