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The Growability Podcast
Joshua MacLeod & Bernie Anderson
70 episodes
2 months ago
The Growability® Podcast teaches business owners and non-profit leaders a more excellent way to run their business. Find coaching, consultation, and collaboration at growability.com.
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Entrepreneurship
Business,
Management,
Marketing
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All content for The Growability Podcast is the property of Joshua MacLeod & Bernie Anderson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Growability® Podcast teaches business owners and non-profit leaders a more excellent way to run their business. Find coaching, consultation, and collaboration at growability.com.
Show more...
Entrepreneurship
Business,
Management,
Marketing
https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/02/b0/6e/02b06e7d-d023-9e4f-806d-e742656dc1ab/mza_9431114692278898051.png/600x600bb.jpg
Growability Step 2 – How to Prioritize Customers With Great Marketing
The Growability Podcast
38 minutes 34 seconds
2 years ago
Growability Step 2 – How to Prioritize Customers With Great Marketing
Growability Podcast Episode 61 – What every business or nonprofit leader should know about marketing!
Ever wondered what marketing agencies think about when they design marketing campaigns? This podcast gives insider information that every business or nonprofit leader should understand about marketing!
This episode explains Step 2 in the Growability Business Operating System – Prioritize Customers with 5 tools to help every leader create effective marketing.
The Five Steps to Prioritize Marketing and create effective marketing are as follows:

* Customer Personas
* Company Story
* Brand and Marketing Posture
* Website & Social Strategy
* B-A-T-C-H Marketing

Questions answered:

* How can I better understand my customer needs?
* What is marketing?
* How do you create marketing that works?
* How much should I spend on marketing?
* Why is understanding customer mindset so important?

The Growability Podcast is designed to equip leaders and entrepreneurs to grow scalable, effective, and generous organizations. Hosted by Bernie Anderson and the founder of Growability Joshua MacLeod.
The Growability Podcast
The Growability® Podcast teaches business owners and non-profit leaders a more excellent way to run their business. Find coaching, consultation, and collaboration at growability.com.