In this insightful episode of The Grow Show, hosts Eric Watkins and Jeff Winters dive deep into the biggest mistakes salespeople make - and how to avoid them. Drawing from their extensive experience on the front lines, they unpack a range of common pitfalls, from compound questions that confuse prospects to the perils of internal jargon that alienates customers. Listeners will learn practical strategies for optimizing their sales approach, such as the importance of treating enablement and marketing teams with respect, the power of educating buyers on typical purchasing processes, and the need to engage silent influencers in multi-party deals. The hosts also tackle the challenge of handling objections, providing a masterclass on navigating tricky situations without sounding desperate.