In this episode, the team dives deep into the importance of individualized goals and expectations in business. They discuss why treating all employees the same can hold back high performers and how leaders can identify, challenge, and properly motivate those capable of more. Drawing on analogies from sports and movies, the conversation explores the fairness of differentiated goals, the need for clear advancement paths, and the impact of compensation on motivation. Listeners will gain practical insights on optimizing team performance, setting higher expectations for top talent, and fostering a culture where everyone can reach their full potential.