This episode of the Grow Fast Podcast featuring Todd Caponi, an award-winning sales leader and author of The Transparency Sale and The Transparent Sales Leader, explored the evolving principles of sales and the critical role of transparency in fostering trust and long-term success. Todd, whose expertise spans sales methodology, learning theory, and decision science, shared insights from his research on sales history, emphasizing that while technology and tools have advanced, the core principles of sales—focused on service and guiding buyers—have remained consistent over centuries. He discussed how the overwhelming availability of information has made the buying process harder for customers and how sales professionals can embrace transparency to guide them more effectively. Todd introduced the concept of "flawesome" salesmanship, where companies openly acknowledge their imperfections, fostering trust and accelerating decision-making. With a track record that includes helping a technology company achieve a successful IPO and a $3B exit, as well as winning the American Business "Stevie" Award for VP of Worldwide Sales of the Year, Todd's insights are grounded in proven success. Another major topic was Todd's "5F Framework" for revenue leadership, which emphasizes focus, field, fundamentals, forecasting, and fun. He explained how this structure helps sales leaders plan effectively, maintain consistency, and optimize team performance. Todd also shared examples from his workshops and leadership programs, designed to equip teams with actionable tools for improving communication, qualification, and negotiation. The discussion wrapped up with a look at how technology, including AI, can enhance sales processes when used through the lens of service rather than scale, encouraging sales professionals to prioritize genuine connections over automation. You can watch the video of the Grow Fast Podcast with Todd Caponi here:   Youtube  TODD CAPONI  www.toddcaponi.com   The Grow Fast Podcast is brought to you buy Breeze Docs, the fastest, easiest, and most cost-effective way for SMBs to respond to RFPs.  Breeze Docs  https://www.breezedocs.ai/