In this episode of the Grow Fast podcast, host Mark Shriner interviews David Hirschfeld, Founder and CEO of Tekyz, a software development firm with extensive experience working with startups. Hirschfeld shares insights from his 35-year career in software development, emphasizing the importance of building exceptional development teams and helping companies scale effectively. He discusses his philosophy of hiring extremely smart, experienced professionals who can think critically and contribute meaningfully to a project. The conversation centers on Hirschfeld's "Launch First" methodology, a strategic approach to product development that prioritizes understanding market needs before building a minimum viable product (MVP). Instead of immediately investing $50,000-$150,000 in an MVP, he recommends creating a high-fidelity prototype for $10-$25,000, conducting thorough market research, and identifying early adopters. This approach allows companies to validate product-market fit by securing pre-launch sales and generating revenue to fund further development. Hirschfeld illustrates his approach with a case study of a healthcare AI startup that pivoted from monitoring wearable devices to creating an AI nurse capable of managing patient transitions and providing personalized healthcare communication. He also discusses the rapidly evolving AI landscape, emphasizing the need for continuous learning and adaptation. Throughout the podcast, Hirschfeld stresses key principles for fast business growth: hire smart people, test everything, document successful processes, and remain flexible in product development. Tekyz Corp https://tekyz.com/   Scaling Smarter Podcast https://tekyz.com/podcast/