This episode of The Grow Fast Podcast features Kevin Dominik Korte, a Board Member and IT Innovation & Growth Strategist with expertise in digital transformation, identity management, and open-source IT infrastructure. With over 50 startup investments—several reaching IPO stages—Kevin shares insights on how investors evaluate go-to-market strategy, sales effectiveness, and scalability. Kevin emphasizes the importance of early sales traction, advising startups to focus on building a niche customer base rather than chasing a broad market. Drawing from his experience in strategy formulation and market expansion, he highlights how industry mastery fosters organic referrals and investor confidence.  He also explores the blending of sales and marketing, noting that personalized outreach—such as cold calling and targeted LinkedIn engagement—often outperforms broad marketing campaigns. Additionally, he stresses the importance of recurring revenue, churn rates, and customer engagement in assessing business viability. Kevin shares lessons from his career, including his success in establishing Univention’s first overseas subsidiary and positioning it as a leader in IT governance and identity management. Currently an Advisory Board Member to Moxey and a mentor to startups at NewChip, he closes with practical advice for founders, recommending public speaking training and Crossing the Chasm to refine their sales approach and scale effectively.  You can watch the video of the Grow Fast Podcast with Kevin Dominik here:   Youtube  Kevin Dominik Korte www.korte.co   The Grow Fast Podcast is brought to you buy Breeze Docs, the fastest, easiest, and most cost-effective way for SMBs to respond to RFPs.  Breeze Docs  https://www.breezedocs.ai/