Welcome to the Grit Show!
On this episode we sit down with Eric Hinman—a multi-faceted entrepreneur, wellness enthusiast, and former triathlete known for his disciplined approach to balancing business and fitness. Eric’s journey began with his father guiding him into entrepreneurship, leading him to start an insurance agency, launch a successful software company, open a gym, and create a thriving content-driven personal brand. Along the way, he’s not only built multiple businesses but also developed his own philosophy on blending fitness, wellness, and community.
In this episode, Eric shares how reshaping his environment helped transform his life and perspective. He dives into the challenges and mindset required for entrepreneurship, emphasizing resilience and strategic thinking. From building ambassador programs for early-stage wellness brands to crafting his own wellness routine, Eric offers insights that resonate far beyond the business world.
Eric opens up about his fitness evolution—from CrossFit to endurance racing—and how he’s avoided injury through balance and contrast therapy. He sheds light on actionable wellness habits, essential supplements, and why knowing your body's unique needs is so important. Having once struggled with weight, Eric recalls his life changing experience of hiring a personal trainer and learning to listen closely to expert advice.
From returning to food fundamentals and focusing on unprocessed nutrition to the profound impact of community, Eric discusses why stripping away ego and evolving our identities is key to genuine growth. This conversation is for anyone looking to understand the grit behind real success, wellness, and the journey to lifelong health.
Based in Denver, Eric is a hybrid athlete (5x Ironman), serial entrepreneur, and brand builder, who specializes in scaling early-stage consumer and wellness brands. Some of Eric’s partners include Ten Thousand, Slate, Ice Barrel, SISU, HVMN, The Normal Brand, Blokes, MASA Chips, Kane, Flux, GORUCK, Kreatures of Habit, and more.
Eric believes in the long-term vision of the brands he partners with and his portfolio of angel investments in the wellness space includes companies such as Ten Thousand, HVMN, Beam, Slate, Ice Barrel, The Real Cereal Co, Kane Footwear, MASA Chips and more.
You can find Hinman on Instagram here.
Please send your guest requests to james@ironcowboy.com or through Instagram.
Keep tuning in to embrace the grit!
