In this episode of the Grit Behind the Grind podcast, hosts Eric and Destinee Rao discuss their journey in building Grit and Grind Coffee, emphasizing the importance of community, customer experience, and a supportive franchise model. They compare their business approach to that of Starbucks, highlighting their unique strategies and values that set them apart. The conversation delves into the significance of creating a positive environment for both customers and franchise owners, and how their mission goes beyond just selling coffee. Takeaways

• Grit and Grind Coffee differentiates itself from Starbucks through community focus.
• The importance of learning from competitors to fill market gaps.
• A supportive network for franchise owners enhances business success.
• Creating a positive work environment leads to better customer experiences.
• Community engagement is a core value of Grit and Grind Coffee.
• The business model allows for quick pivots and adaptations.
• Customer experience is prioritized over just selling coffee.
• Building relationships with customers is essential for business growth.
• Franchise owners are empowered through shared knowledge and resources.
• The mission of Grit and Grind goes beyond profits to create a positive impact.

Sound Bites

• "Our business model is set up like a jet ski."
• "We thrive off of community."
• "We are all about energy and positivity."
• "It's about creating jobs for other people."

Chapters

00:00 Introduction to Grit Behind the Grind

00:57 Why Grit and Grind Coffee Stands Out

02:20 Competitive Edge: Learning from Starbucks

05:50 Community Focus: Building Relationships

10:29 Support System: Empowering Franchise Owners

15:43 Creating a Positive Business Environment

18:08 Customer Experience: More Than Just Coffee Resources for you: - Check out our Stan Store: https://stan.store/gritandgrindcoffee - If you would like a worksheet that helps you “Define Your Personal Vision & Mission check this out: https://drive.google.com/file/d/1-aj5Dk3DQHmDr8eB3-gcHqI4pR0iEuOl/view?usp=drive_link - Want to know more about Grit + Grind Coffee and franchise opportunities check out this: https://gritandgrindfranchise.com - For all other things Grit + Grind Coffee: https://www.gritandgrind.coffee/ Your Next Steps: Send us a DM on Instagram: https://instagram.com/gritandgrind_coffee/ Find us on Facebook: https://facebook.com/gritandgrindcoffee334 Learn more on Tiktok: https://www.tiktok.com/@gritandgrindcoffee Watch more content YouTube: https://www.youtube.com/@thegritbehindthegrind