
The Innovator's Dilemma explores why successful companies often fail when confronted with disruptive technologies, despite adhering to good management principles.
It argues that established firms excel at sustaining innovations that cater to existing customers and markets but struggle with disruptive innovations that initially serve smaller, emerging markets.
The text attributes this to the misapplication of resource allocation, processes, and values, leading to a bias against opportunities that don't align with current profitability or growth needs.
To counter this, the book advocates for creating autonomous organizations with distinct cost structures and values to pursue disruptive technologies effectively.
Ultimately, it argues that understanding the dynamics of disruptive innovation is crucial for long-term success in a rapidly changing business landscape.