“Clean,” “natural,” “non-toxic” — the beauty industry loves buzzwords. But what do they really mean? In this episode of Selling Lies, we peel back the polished labels and dive into the murky world of the clean beauty movement. Are these products truly safer, or just a shiny rebrand of the same old ingredients? Join me as we expose how big beauty brands exploit fear and confusion to push products that often lack regulation, scientific backing, or transparency. From toxic-free claims that mean nothing legally, to the hidden chemicals in your ‘green’ mascara, this episode reveals how the clean beauty boom might be more about marketing than your health. Because when it comes to billion-dollar industries — nothing is as pure as it seems.