What if discomfort was the key to unlocking your full potential? This thought-provoking question challenges conventional wisdom and invites us to reconsider our relationship with discomfort. While discomfort is often seen as something to avoid, discomfort can be the catalyst for achieving new heights of personal growth and achievement. Michael Easter, the New York Times bestselling author of Scarcity Brain and The Comfort Crisis, challenges us to consider discomfort as a powerful catalyst for unlocking our true potential. Through his exploration of nutrition, behavior change, and the transformative impact of extreme experiences, he prompts us to embrace discomfort as a pathway to growth and self-discovery. By delving into the nuances of discomfort, Michael shares how facing challenges head-on can lead to profound personal development and resilience. Whether it is enduring the relentless cold in the Arctic or adopting new dietary habits, his insights underscore the importance of stepping outside our comfort zones to realize our fullest capabilities. This episode of The Greatness Machine will serve as a poignant reminder that greatness is often forged in the crucible of discomfort.  Topics include: The importance of embracing short-term discomfort for long-term benefits Michael explains the concept of the “2% mindset” The concept of awareness and choice Michael discusses the idea of Misogi by Marcus Elliot The benefits of pushing boundaries and taking on challenges Why it matters to incorporate movement into daily routines Removing bad habits as a precursor to adopting good ones And other topics… Sponsored by: Brevo: Head over to brevo.com/greatness and use the code greatness to get 50% off Starter and Business Plans for the first 3 months of an annual subscription. Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/darius. Shopify: Start your $1/month trial at Shopify.com/greatness. Connect with Michael: Website: https://eastermichael.com/ Website: https://www.twopct.com/  Twitter: https://twitter.com/Michael_Easter  Instagram: https://www.instagram.com/michael_easter/ Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices