With the swoosh as its signature, ‘Just Do It’ in its DNA, and countless signature shoes dominating the world of sports, Nike has been the ultimate symbol of sportswear innovation and cultural power for decades. Now, leadership shake-ups and playbook revisions have left Nike facing something unthinkable: fading brand heat. Is Nike’s next chapter a sprint to the front—or a stumble in its stride?
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With the swoosh as its signature, ‘Just Do It’ in its DNA, and countless signature shoes dominating the world of sports, Nike has been the ultimate symbol of sportswear innovation and cultural power for decades. Now, leadership shake-ups and playbook revisions have left Nike facing something unthinkable: fading brand heat. Is Nike’s next chapter a sprint to the front—or a stumble in its stride?
This week on The Great Retail Debate, hosts David Boynton and Martin Newman delve into the controversial topic of large retailers pulling back from their Diversity, Equity, and Inclusion (DEI) commitments. They highlight the importance of authenticity, purpose, and inclusivity for long-term business success—emphasizing that DEI should not be seen as a cost or compliance exercise, but as a fundamental business strategy that drives both commercial performance and employee engagement.
The Great Retail Debate
With the swoosh as its signature, ‘Just Do It’ in its DNA, and countless signature shoes dominating the world of sports, Nike has been the ultimate symbol of sportswear innovation and cultural power for decades. Now, leadership shake-ups and playbook revisions have left Nike facing something unthinkable: fading brand heat. Is Nike’s next chapter a sprint to the front—or a stumble in its stride?
