With the swoosh as its signature, ‘Just Do It’ in its DNA, and countless signature shoes dominating the world of sports, Nike has been the ultimate symbol of sportswear innovation and cultural power for decades. Now, leadership shake-ups and playbook revisions have left Nike facing something unthinkable: fading brand heat. Is Nike’s next chapter a sprint to the front—or a stumble in its stride?
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With the swoosh as its signature, ‘Just Do It’ in its DNA, and countless signature shoes dominating the world of sports, Nike has been the ultimate symbol of sportswear innovation and cultural power for decades. Now, leadership shake-ups and playbook revisions have left Nike facing something unthinkable: fading brand heat. Is Nike’s next chapter a sprint to the front—or a stumble in its stride?
Martin Newman and David Boynton break down what sets exceptional retail leaders apart in today’s fast-paced world. It’s not just about profit margins—true leadership, they argue, lies in vision, adaptability, and a relentless focus on people. From empowering teams to navigating crises with clarity, they analyze the habits and mindsets driving the industry’s most effective leaders.
The Great Retail Debate
With the swoosh as its signature, ‘Just Do It’ in its DNA, and countless signature shoes dominating the world of sports, Nike has been the ultimate symbol of sportswear innovation and cultural power for decades. Now, leadership shake-ups and playbook revisions have left Nike facing something unthinkable: fading brand heat. Is Nike’s next chapter a sprint to the front—or a stumble in its stride?
