With the swoosh as its signature, ‘Just Do It’ in its DNA, and countless signature shoes dominating the world of sports, Nike has been the ultimate symbol of sportswear innovation and cultural power for decades. Now, leadership shake-ups and playbook revisions have left Nike facing something unthinkable: fading brand heat. Is Nike’s next chapter a sprint to the front—or a stumble in its stride?
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With the swoosh as its signature, ‘Just Do It’ in its DNA, and countless signature shoes dominating the world of sports, Nike has been the ultimate symbol of sportswear innovation and cultural power for decades. Now, leadership shake-ups and playbook revisions have left Nike facing something unthinkable: fading brand heat. Is Nike’s next chapter a sprint to the front—or a stumble in its stride?
In this inaugural episode of The Great Retail Debate, Martin Newman and David Boynton share their industry journeys and challenge the notion that 'retail is dead.' They explore the impact of rising costs, sustainability trends, conscious consumer behavior, and broader macroeconomic challenges. This episode sets the stage for a series of insightful discussions aimed at unraveling the future of retail.
The Great Retail Debate
With the swoosh as its signature, ‘Just Do It’ in its DNA, and countless signature shoes dominating the world of sports, Nike has been the ultimate symbol of sportswear innovation and cultural power for decades. Now, leadership shake-ups and playbook revisions have left Nike facing something unthinkable: fading brand heat. Is Nike’s next chapter a sprint to the front—or a stumble in its stride?