With the swoosh as its signature, ‘Just Do It’ in its DNA, and countless signature shoes dominating the world of sports, Nike has been the ultimate symbol of sportswear innovation and cultural power for decades. Now, leadership shake-ups and playbook revisions have left Nike facing something unthinkable: fading brand heat. Is Nike’s next chapter a sprint to the front—or a stumble in its stride?
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With the swoosh as its signature, ‘Just Do It’ in its DNA, and countless signature shoes dominating the world of sports, Nike has been the ultimate symbol of sportswear innovation and cultural power for decades. Now, leadership shake-ups and playbook revisions have left Nike facing something unthinkable: fading brand heat. Is Nike’s next chapter a sprint to the front—or a stumble in its stride?
In this episode of The Great Retail Debate, Martin Newman and David Boynton unpack the rise of Primark, exploring the brand’s laser focus on product and price, its surprising resilience in an e-commerce-driven world, and its bold choice to thrive without traditional advertising or online sales. They also examine the challenges ahead in the digital era and under new leadership, while posing one big question for listeners: is Primark the UK’s most underrated giant?
The Great Retail Debate
With the swoosh as its signature, ‘Just Do It’ in its DNA, and countless signature shoes dominating the world of sports, Nike has been the ultimate symbol of sportswear innovation and cultural power for decades. Now, leadership shake-ups and playbook revisions have left Nike facing something unthinkable: fading brand heat. Is Nike’s next chapter a sprint to the front—or a stumble in its stride?