With the swoosh as its signature, ‘Just Do It’ in its DNA, and countless signature shoes dominating the world of sports, Nike has been the ultimate symbol of sportswear innovation and cultural power for decades. Now, leadership shake-ups and playbook revisions have left Nike facing something unthinkable: fading brand heat. Is Nike’s next chapter a sprint to the front—or a stumble in its stride?
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With the swoosh as its signature, ‘Just Do It’ in its DNA, and countless signature shoes dominating the world of sports, Nike has been the ultimate symbol of sportswear innovation and cultural power for decades. Now, leadership shake-ups and playbook revisions have left Nike facing something unthinkable: fading brand heat. Is Nike’s next chapter a sprint to the front—or a stumble in its stride?
In this episode of The Great Retail Debate, Martin Newman and David Boynton dive into the evolving world of retail loyalty. Using Selfridges’ innovative ‘Unlocked’ program as a springboard, they explore how brands are moving beyond traditional points-based systems to foster deeper customer connections through experiential rewards. The hosts also unpack what makes loyalty giants like Amazon and Apple so effective, and why storytelling is quickly overtaking performance marketing in the battle for customer attention. Tune in for a sharp take on the new age of brand loyalty.
The Great Retail Debate
With the swoosh as its signature, ‘Just Do It’ in its DNA, and countless signature shoes dominating the world of sports, Nike has been the ultimate symbol of sportswear innovation and cultural power for decades. Now, leadership shake-ups and playbook revisions have left Nike facing something unthinkable: fading brand heat. Is Nike’s next chapter a sprint to the front—or a stumble in its stride?
