Cracking Virality among GenZ with Krafton India's Marketing Leader, Srinjoy Das

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The Great Indian Marketing Show

Aadil Bandukwala & Kaushik Satish

26 episodes

5 days ago

With the Great Indian Marketing Show, Aadil Bandukwala and Kaushik Satish bring you stories and experiences of marketing leaders behind some of the most pioneering brands in the world. They aim to uncover not just what marketers do, but how. And to do it in a way, that's fun, creative and compelling. The show cuts through the jargon, eschews the 30,000 feet view and gets to the brass tacks. At the end of every podcast, we want you to walk away discovering something new; something that adds value to your career and life!

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Cracking Virality among GenZ with Krafton India's Marketing Leader, Srinjoy Das

The Great Indian Marketing Show

49 minutes 29 seconds

1 year ago

Cracking Virality among GenZ with Krafton India's Marketing Leader, Srinjoy Das

In this episode of The Great Indian Marketing Show, we sit down with Srinjoy Das, the driving force behind BGMI's success and Associate Director of Marketing at Krafton, the powerhouse behind Battlegrounds Mobile India (BGMI). 🎮

Srinjoy takes us behind the scenes of Krafton’s masterful marketing strategy and reveals how they’ve transformed BGMI into more than just a game—it's now a cultural phenomenon that’s taken India by storm. 🌟

🔑 Key Highlights:

🚀 Multi-Pronged Campaigns: Srinjoy unveils Krafton’s playbook for dominating the mobile gaming space with a variety of dynamic and impactful campaigns.

💡 More Than a Brand: Krafton’s genius lies in making BGMI more than just a game—it’s become an emotion that resonates deeply with its audience.

👾 Cracking the GenZ Code: Srinjoy shares his approach to capturing the hearts and minds of GenZ, the digital-native demographic that’s reshaping gaming culture.

🎯 Expert Advice: With experience at Tencent, Hike, and Airtel, Srinjoy offers fresh advice for new marketers on whether to go niche or take the broader path.