Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India?
Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse.
This is an HT Smartcast Original.
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Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India?
Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse.
This is an HT Smartcast Original.
From perfection to realness. The beauty industry in India is undergoing an interesting shift. As women become more woke, brands have to follow the cue. The idea of difference and imperfection is being embraced and a new narrative of 'aspirational realness' is taking center stage.
While globally this movement has caught on, in India too we see brands becoming more responsible in promoting a healthier beauty narrative among young girls. But there's a lot more that can be done. Tune in to hear this interesting conversation on how brands can promote the (un)filtered movement of beauty.
The Great Indian BrandWagon
Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India?
Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse.
This is an HT Smartcast Original.
