Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India?
Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse.
This is an HT Smartcast Original.
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Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India?
Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse.
This is an HT Smartcast Original.
Today's moms are calm, composed and collected. They have their emotions in check..or atleast on Instagram! From being the drill sergeant or helicopter parent of the past, they are a lot more real and embracing of their own imperfections. Possibly because of their own emerging sense of identity and their need to voice their parallel lives. Are brands and marketers representing this shift well enough? Are we allowing this evolution in media? Are we contributing to growing a healthier narrative around motherhood and parenting?
Find out in this very interesting conversation I have with Priya Lobo, CEO, Ormax and also a fellow researcher and mom.
The Great Indian BrandWagon
Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India?
Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse.
This is an HT Smartcast Original.
